Everyone thinks that they know how to trick the search engines to beat out their competition.

I think everyone is losing sight of what is really important, "What Do Your Users Want To See?". 

In the end content is the most important factor in SEO.  The more usable, unique content your site has the beeter it will do in both the seach engines and in public opinion.

When it comes right down to it, the reason we put websites up is for people to find it and find out about us.  If we forget that we will end up creating websites that rank #1 on every search engine, for a variety of key words but not get a single repeat visitor.

I know search engine placement is important, but keep your main focus on your users, after all without them your site is worthless!